Have a cohesive marketing plan, clear deliverables, timetable, and goals for the campaign. Under ‘Account Control’, select ‘Switch to Business Account’.You also get access to new business features and to a library of royalty-free sounds. With TikTok Analytics, you get data on your followers, content, and engagement, among others. This allows you to get more insights which will allow you to learn more about your customers. Brands On TikTokĪ feature-rich social media platform won’t be easy to navigate so here’s our guide to get started on influencer marketing.

Let’s get a complete picture by looking at both sides to understand how influencer marketing really works. On the other, there’s the influencer or content creator. One one side, you have the brand looking to connect with its target audience on the social platform. There are two sides to TikTok influencer marketing. How Does TikTok Influencer Marketing Work?

By 2026, the estimated value of social commerce sales will be $2.9 trillion.90% of the CTA on brand-sponsored videos on TikTok with influencers use tagging the brands in the caption along with the promo code.In 2019, the most downloaded app on the Apple App Store is TikTok with 33 million downloads.90% of TikTok users open the application every day.There are 78.7 million active users of TikTok in the United States.82% of consumers will follow an influencer recommendation.Influencer marketing gives 11x the ROI as opposed to more traditional banner ads.In 2021, there was a 26% increase in influencer marketing-related companies and service providers.There is an estimated projected growth of $16.4 billion for influencer marketing in 2022.The difference between Instagram and TikTok’s mega influencers' engagement also shows quite a distance at 1.21% for Instagram and 35% for TikTok.

TikTok micro-influencers have an engagement rate of 18% as opposed to Instagram’s micro-influencer engagement rate of 3.86%.

Still unsure if TikTok influencer marketing is what you need? Here are some facts and figures we’ve compiled that matter to you, whether you’re a marketer or a business owner: Hire The Top TikTok Influencer Marketing Experts Today

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